Bluewolf's annual report, The State of Salesforce, covers trends on how the best companies use Salesforce. As the lead designer on this integrated campaign, I piloted the creative direction and production of this data-rich narrative.
We surveyed 1,700+ Salesforce customers on their business challenges, wins, and actions. After extensive analysis, we deduced from these answers 3 key trends and interpreted how they affect 4 personas–IT, Sales, Marketing, and Service. The design is a display and systemization of Bluewolf’s brand—from the RGB color palette to their four symbols. These elements were applied and experimented on data visualizations and photography with intent. This project was truly a study in data. We even commissioned an artist to create a sculpture based on the survey results.
