Women Innovators Network (WIN) is a program that provides women with the necessary professional skills, resources, and community to accelerate to the C-suite and inspire the next generation of women driving innovation.
With new clarity and aspirational goals, WIN needed a brand refresh to launch at their 2017 annual Dreamforce reception. Inspired by their initiative, we created a visual system and designed a campaign that empowered members to be bold and rally with this movement.
For the campaign, we collected a montage of photography to reflect the many pressing topics often discussed at WIN events. We leaned into one of Bluewolf’s four symbols, the circle, to represent community and connectedness. Together, they create a diverse yet unified entity that was dynamically translated to digital, print, and environmental mediums.
