Dreamforce is Bluewolf's Super Bowl, and we were challenged with creating the campaign for its biggest performance yet.
Opportunity
Despite being a Dreamforce sponsor almost since the inception of the event, Bluewolf was going in for the first time as an IBM company. Playing off of IBM’s main campaign, “You to the power of IBM,” our team reimagined the message and created a visual strategy for the Salesforce audience.
Discovery
I orchestrated a team of 5 designers and 3 agencies to deliver over 300 related projects in a span of 4 months. Along with our stellar marketing team, we created an integrated campaign composed of digital and out-of-home advertising, event and interactive experiences, and coordinated communications.
Outcome
This effort brought in thousands of leads, millions in revenue, and, most importantly, moments of true delight and connection with our customers.
